Quando la pubblicità era spettacolo…
…e non una massa informe, ripetuta, noiosa, fastidiosa e inutile veniva preannunciata come programma.

The child that read will be an adult that thinks
Quando la pubblicità era spettacolo, Calimero
…e non una massa informe, ripetuta, noiosa, fastidiosa e inutile veniva preannunciata come programma.
the comic book who lived twice
The comic book “Vincent the Vulture” from the movie “Artists and models” (1955) reappears in “Get Smart”, TV series, S01E01 (Mr. Big), 1965
Italian Summer Movies of the 60s
Happy Ferragosto (mid-August)
Ferragosto is a public holiday celebrated on August 15th in all of Italy. It originates from Feriae Augusti, the festival of emperor Augustus, who made the 1st of August a day of rest after weeks of hard work on the agricultural sector. It became a custom for the workers to wish their employers “buon ferragosto” and receive a monetary bonus in return. This became law during the Renaissance throughout the papal states. As the festivity was created for political reasons, the Catholic Church decided to move the festivity to the 15th of August which is the Assumption of Mary allowing them to include this in the festivity. This festivity was also used by Mussolini to give the lower classes the possibility to visit cultural cities or go to the seaside for one to three days, from the 14th of August to the 16th, by creating “holiday trains” with extremely low cost tickets, for this holiday period. Food and board was not included, which is why even today Italians associate packed lunches and barbecues with this day. By metonymy, it is also the summer vacation period around mid-August, which may be a long weekend (ponte di ferragosto) or most of August. Until 2010, 90% of companies, shops and industries closed; however, because closing an entire country’s economy for an entire month would result in serious financial impacts and workplace backlogs, most companies now close for about two weeks and require all workers to take mandatory vacation, similar to the practice of workplaces closing between the 25th of December and the first of January.
Vintage Advertising: Jacovitti Camillino 1967
Camillino Eldorado presenta Cocco Bill e le sue allegre avventure.
Magazine: Il Corriere dei Piccoli
Autore: Benito Jacovitti
Prodotto: Camillino gelato Eldorado
Anno: 1967
Carosello Nostalgia Advertising: Ulisse e la sua Ombra
Titolo seri: Ulisse e la sua Ombra
Personaggio: Ulisse
Creato: Gianni Venturino
Voce: Alfredo Danti
Casa di produzione: Gamma Film
Prodotto: Caffè decaffeinato Hag
Anni di messa in onda: 1959-1960, 1963-1966
Categoria: Cartoni animati
Ulisse, simpatico omino con baffi, panciotto e cappello, perennemente agitato sempre in contrasto con la propria ombra che cerca in tutti i modi farlo ragionare e di placare la sua eccessiva verve per poi consigliargli un caffè decaffeinato Hag.